Facebook advertising specialist – Consultant (Terms of Reference)
Requesting Country: Global
Position: Facebook advertising specialist (Consultant)
Timeframe: 15 days
Start date: ASAP
Profile and skills
|Broad Attribute||Specific Skills|
|Communication & Management Skills|
|Analysis & Technical Skills|
IMPACT Initiatives is conducting two studies to assess the impact of COVID 19 on the socio-economic conditions and social protection of Tunisian and Moroccan workers living in three regions: Europe, Gulf countries and North America to inform operational measures and public policies targeting the target populations in the countries listed below. Each one of the two studies targets a separate population of interest. Data collection processes and deliverables are separate. Research questions and methodologies are be the same.
Populations of interest and geographic scope
Study 1: Tunisian workers living in 9 countries: Europe (France, Italy, Germany), Gulf area (Saudi Arabia, Qatar, Kuwait, United Arab Emirates), North America (Canada and USA);
Study 2 (Moroccan workers living in 11 countries: Europe (France, Italy, Germany, Spain and Belgium), Gulf area (Saudi Arabia, Qatar, Kuwait, United Arab Emirates), North America (Canada and USA)
Expected targets of filled-out questionnaires per study (targets per region and per country may change and per country will be confirmed upon start of the consultancy)
Survey participants will be recruited through Facebook ads. By clicking on the Facebook ad, they will be immediately directed to the survey platform and invited to fill out a 10 minute-survey available in French or Arabic.
Expected duration of the consultancy: 2 weeks (15 days),
Start date: asap
Activities and outputs
|(2 weeks)||Meeting with the IMPACT Project team to provide background information on project rationale, expected targets per region and review of ongoing Facebook Advertising strategy with the IMPACT project team. By the end of the meeting, the consultant is expected, in agreement with the Research Specialist, to advise on whether improving the existing strategy and/or setting up a new one.|
· 2 reports with proposed FB ad strategy (indicating estimated targets – in line with project targets – FB ad objective, bidding strategy, how many ads per day, how much budget per day)
· Facebook ads to recruit Tunisian nationals residing abroad (# of FB ads tbc)
· Facebook ads for Moroccan nationals residing abroad (# to be agreed)
· Daily reports of transactions made / budget spent
· Filled-out questionnaires (according to project sample targets) by Moroccan respondents
· Filled-out questionnaires (according to project sample targets) by Tunisian respondents
Interested candidates are requested to submit their CV, a technical and financial offer asap. Expressions of interest will be evaluated against the following criteria:
Please, send your application with all the related documents to: email@example.com
Reporting lines and hosting conditions
The IMPACT FB Advertising Specialist (Consultant) will be under the functional supervision of the Migration Research Specialist based at IMPACT’s HQ in Geneva.
The selected consultant will work remotely.